Six services, one partner. Each built for a practice or clinic — not for an online shop. And each one passes the same compliance review before it goes live.
Meta & Google advertising
Appointments, not likes
We build and run campaigns on Facebook, Instagram and Google Ads with one objective: new appointments at a cost that makes sense for your specialty. Copy and creative are written from the start to pass two different filters — the platform’s policy and your professional body’s rules. General agencies confuse the two constantly.
Campaigns built around the appointment, not the impression
Copy reviewed against your professional body’s rules
Budget management with monthly cost-per-appointment reporting
Geographic targeting matched to your real catchment area
A steady flow of new appointments at a known, measured cost per patient.
SEO & AEO — Google and ChatGPT
Be found when they search
SEO brings the patient searching for “dentist near me”. AEO — answer engine optimisation — is the new part: when someone asks ChatGPT or Google’s AI which clinician to see, somebody has to be the answer. We work both through informative content that answers real patient questions, a format that is permitted everywhere, including where advertising is tightly restricted.
Technical SEO, speed and structured data
Content that answers the questions your patients actually ask
Local SEO for your city and catchment area
Structure that language models can read and cite
Organic patients who keep arriving after you pause the ads.
Content & video
Trust before the first appointment
Patients choose a clinician emotionally and justify it rationally. We produce short video, premises and team photography, and educational material that shows who you are and how you work — without exaggerated claims or promises of outcome, which are the first things professional bodies prohibit.
Short video for Instagram, TikTok and YouTube
Professional photography of your premises and team
Informative writing that answers genuine patient concerns
A publishing schedule that does not die in month three
The patient trusts you before they pick up the phone.
Websites & landing pages
The page that closes the appointment
Most practice websites are electronic brochures: pretty, slow, and with no obvious way to book. We build pages that load fast on a phone, explain in ten seconds why you, and offer a clean path to an appointment — with measurement in place so we know what works.
Mobile speed and appearance treated as the priority
A clean path to booking or calling
Structured data for Google and answer engines
GDPR-compatible consent handling
More appointments from the traffic you already have.
Google Business Profile & reputation
Your most expensive asset
Your Google profile is often the first — and only — impression. We set it up properly, keep it current, and work on reviews the way the rules allow: we do not buy reviews, filter who leaves them, or write them. We build a simple, consistent process that gets your already-happy patients to speak.
A complete, correctly categorised Google profile
A process that earns genuine reviews, with nothing offered in return
Review responses that never breach patient confidentiality
Monitoring of mentions across platforms
A better first impression every time somebody searches your name.
Compliance review
The cheap first door
We look at everything you publish today — site, ads, social, Google profile — and run it through your professional body’s rules. You get a written report: what must come down now, what is borderline, and a 90-day plan for growing without risk. Many clients start here and nowhere else.
Review of all your public material
A prioritised list of what needs fixing
A 90-day plan matched to your specialty
The fee is credited if you go ahead
You know exactly where you stand — before your professional body writes to you.
Practice automation
Digital Front Desk
Eight automations that do the front desk’s work when it can’t keep up. They don’t advertise your practice: they serve people already looking for you, with your medical association’s rules built in from day one.
No Missed Calls
When nobody answers, the patient instantly gets an SMS or WhatsApp with a link to book or request a call-back.
Practical information only, no promotion. Consent is confirmed before any message.
Patient Reviews
After the visit, a polite message invites the patient to share their opinion on Google.
Same flow for every patient: no filtering, no gifts or discounts for a review.
Instant Reply to Enquiries
Every enquiry from a form, email or message gets a reply within minutes and is logged for your staff.
Replies are administrative. Only the doctor gives a medical assessment.
Check-up Reminders
Reminds your patients when their next preventive check-up or vaccine is due.
Existing, consenting patients only, with easy opt-out in every message.
Treatment Plan Follow-up
Gently reminds the patient of the next step in a treatment already agreed with their doctor.
The doctor approves the wording. Two messages at most, no pressure, no offers.
24/7 AI Receptionist
Answers the phone around the clock in the patient’s language, books appointments and takes messages.
Says it is an AI, gives no medical advice and directs emergencies to 112.
Digital Practice Office
Appointments, reminders, contacts and reports in one system instead of notebooks and scattered messages.
Not a medical record. A GDPR data processing agreement with every practice.
One-Step Publishing
One text, approved once, goes out properly adapted to your website, Google and social media.
Nothing is published without the doctor’s approval. No testimonials, before-and-after or offers.
Each automation is set up separately, tailored to your practice. We discuss cost once we see what you need.
And what does not fit into six
The six above are the core. They are not everything — we handle these as a matter of course, they are simply rarely the reason somebody calls us.
Branding & visual identity
Logo, colours, print, signage — so the practice looks the same everywhere.
Social media management
Daily presence and replies to messages, not only content production.
Email & automation
Appointment reminders, recall of lapsed patients, newsletters — without a human having to remember.
Front-desk training
How the phone and the message get answered. Response speed changes more appointments than budget does.
E-shop & online payments
For clinics and pharmacies that also sell products, not only services.
FAQ
Can I take just one service?›
Yes. Many clients start with a compliance review or a website alone. A monthly engagement makes sense when you want advertising and content running continuously, but it is not a precondition.
Will you work with my existing website?›
If it can carry decent speed and proper measurement, yes — we improve it. If it is built in a way that costs you appointments every day, we will say so directly and show you the difference in numbers.
Who owns the advertising accounts?›
You do, always. Meta and Google accounts are opened in your name and stay yours. If we ever stop working together you lose neither history nor data.